Most of us need to write about our businesses on a daily basis. Whether it’s updating a web site, putting together a newsletter, brochure or advert design, the words we choose can either prompt customers to pick up the phone or send them running to competitors.

Most tourism businesses use advertising to promote their offer, whether it’s on TV, on-line, in print or elsewhere. With a bewildering and seemingly endless range of advertising opportunities available, how can you make sure your advertising is really working? Here are my top tips for making the most of a limited advertising budget.

Despite the fantastic opportunities presented by Facebook, Twitter, blogs, Pintrest and YouTube, for most of us, print remains a key component in our marketing, so how can we be sure we’re maximising the impact of this fundamental marketing tool? Here are a few tips to help you maximise the return on your next piece of print.